Social Media Freelancer
My name's Tyler. I live in Knoxville, Tennessee with my wife and my 3-year-old son. I've lived in this area for 36 years. (My whole life!)
When I'm not in the world of social media, I love a good coffee shop with a good book. I love a good brewery with a good beer. I love to travel, be with family, and play disc golf when I can.
I worked in social media advertising for nearly 10 years. Now, I'm taking my skills to the freelance world. I'm looking to make great social media content for big and small businesses alike. I'd love to chat about your social media and what we can do together.
Education: University of Tennessee, BA in Journalism and Electronic Media, 2011
RÉSUMÉ
ASSOCIATE DIRECTOR OF CONTENT - TOMBRAS
- Lead a team of content creators
- Oversaw social content production
- Hands-on content creation for clients like: MoonPie, Bush's Beans, Zaxby's, Steak-Umm, and Pilot Flying J (writing scripts, filming, editing, publishing)
- Communicate ideas and strategy to creative teams and clients
- Covered events on the ground (including the SEC Championship, Austin City Limits activation, and Boca Raton Bowl)
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SENIOR SOCIAL MEDIA BRAND MANAGER - TOMBRAS
- Managed social channels (from strategy to content direction/creation) for Zaxby's and TX Whiskey.
- Developed strategy and content plans for activations and promotions
- Developed monthly and quarterly content calendars.
- Created monthly and quarterly reports
SOCIAL MEDIA COPYWRITER + COMMUNITY MANAGER - TOMBRAS
- Managed social channels (Twitter, Facebook, Instagram) for clients including Pilot Flying J and Boston Market.
- Provided reputation management
- Monitored social media for real-time/reactive opportunities
- Created monthly and quarterly content calendars
- Created monthly and quarterly reports on social performance
- Wrote organic and paid social copy
Everything else.
All the other days
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Prior to the places above, I worked at Vanderbilt Mortgage and Finance for six years. There, while dabbling in the mortgage industry, I set up and managed a Facebook page to sell pre-owned mobile homes. Today, their Facebook pages reach hundreds of thousands each month (and as I understand it, have sold quite a few homes).
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Before Vanderbilt, I worked at a local radio station group. While there, I managed their social and web presence. I also began doing an on-air radio shift, but the radio station was sold a month later. The two were unrelated. (I hope.) ​
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I also worked at Smoothie King for 3 years, which isn't really relevant, other than I can make a pretty darn good smoothie.