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Social Media Freelancer
SONIC AUTOMOTIVE
Project: Establish Sonic Automotive as the leading luxury automotive retailer and build social communities for their 100+ stores.
Sonic Automotive is a Fortune 300 company and the fifth largest automotive retailer in the United States. With over 100 dealerships, social media management is a real challenge. Along with our amazing creative team, I write paid social and organic copy, create video scripts, write landing page copy, and brainstorm and concept creative ideas with the goal of building engagement and "moving metal."
REAL WORLD TEST DRIVE
Research shows that more and more people are turning to YouTube before making a vehicle purchase. In response, we created a video series to promote select luxury vehicles available at Sonic Automotive stores. I wrote the scripts and supervised the shoots. These videos have averaged over 15,000 views each. Because of their success, we continue to make them today. Press play and enjoy.
SOCIAL
From paid ads to scroll-stopping organic posts, I was the lead copywriter for all of our social channels. Here's some Instagram examples:
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