Working with Zaxby's gave me experience in many areas. I was responsible for high-level social strategy, activation strategy, and creative direction across all social platforms. 

In late 2020, Zaxby's entered the "Chicken Sandwich Wars". I lead the social strategy for the launch and created much of the content. We "brought back the beef" started by Popeye's as AdWeek noted. 

Zaxby's was one of the first brands to use TikTok and I had the joy of filming, editing and sometimes being the "Social media manager" character in videos. Under my watch, the account amassed millions of organic views and over 200,000 followers.

Below is a small excerpt of content, including a video highlight reel.